Two brothers.
One chair. 2001.
Miami used to have barbershops where you could kill an hour, talk politics and cars, and leave looking sharp. By 2001 most of them were gone. Freddy Perdomo opened a chair in Little Havana to bring that back, his brother Juan Carlos came in on the business side, and The Spot was born.
Freddy and Juan Carlos Perdomo
The rules have not changed since: old school barbering, a hot towel where it belongs, a drink in your hand, and nobody rushing you out of the chair. What changed is the map. One shop became 25, from Boca Raton to Key Biscayne, and every one of them runs the same menu at the same price.
Old school barbering never needed reinventing. It needed a place to live again: good chairs, good light, barbers who take their time, and a room where a man can talk about the Heat, the Dolphins or nothing at all. Every Spot is built to be that room.
Client, app and barber counts from The Spot's own Reserve materials.
Freddy still cuts. Juan Carlos still runs the numbers. The rest of the leadership came up through the shops.
- ◆Hot towel where it belongs
- ◆A wash before the cut
- ◆A drink while you wait, on the house
- ◆A consult before the clippers come out
- ◆Styling and a massage at the end
- ◆The same price at every shop
From one chair to 26 shops.
Freddy Perdomo opens the first shop in Little Havana. His brother Juan Carlos joins on the business side.
The upscale format is built out and the expansion starts. Coral Gables opens on Ponce.
Merrick Park opens with a grand opening hosted with Ocean Drive magazine. Design District follows.
Forbes writes up the brand: God is Good, and how the barbershop built around it grew.
Seventeen shops from Miami to Fort Lauderdale. The licensing program launches.
Twenty-two shops. Brickell Heights, Kendall and more open in one spring.
26 shops from Boca Raton to Key Biscayne, 150,000 clients a year, one price list.
Same standard in every room.
The people behind the chairs.
People have noticed.
It is painted on the wall in every shop because it is how the place is run: with gratitude, with respect for the man in the chair, and with a hand out to the neighborhood. The philanthropy program.